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29-Jun-2017 03:02

A fourth cycle of the singing competition -- its first with Shakira and Usher temporarily replacing Christina Aguilera and Cee Lo Green -- begins March 25, and it can't arrive soon enough for NBC, whose ratings have plummeted from first to fourth place without .Its dependence on the show has turned Levine into the improbable face -- if not the savior -- of the network."Between and Maroon 5 breaking through to a million-dollar-plus-a-night attraction, plus all of his other activities -- writing, producing and more -- he's a big industry." Following Jennifer Lopez and Steven Tyler, Levine has become perhaps the most successful example of the new business model for musicians in an age of declining record sales.By taking a chance on a singing show his rocker brethren might find beneath them, he has been able to showcase his likable personality on a twice-weekly platform that has allowed him to launch a multimillion-dollar business -- lifting his band to new heights in the process.PHOTOS: Adam Levine: More Than Just ' Man Candy' At the same time, Levine has parlayed that visibility into a booming business, with legions of young female fans and tentacles extending well beyond music.There's a fledgling acting career, with an arc on FX's opposite Keira Knightley and Mark Ruffalo.

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A.'s Soho House for a night of bonding on his dime.In fact, Levine's growing portfolio likely will earn him more than million this year, according to sources familiar with his many business dealings, with NBC paying him million to million for each cycle of .STORY: ' Man Candy' to Mogul: Adam Levine, Inc.All of that is on top of Maroon 5's fourth studio album (released in 2012) and tour, both cheekily titled , suggesting Levine and his longtime bandmates are amused by his ubiquity."Adam is now a worldwide empire," says veteran music manager Irving Azoff, whose former Front Line Management counts Levine among its clients.

A.'s Soho House for a night of bonding on his dime.

In fact, Levine's growing portfolio likely will earn him more than million this year, according to sources familiar with his many business dealings, with NBC paying him million to million for each cycle of .

STORY: ' Man Candy' to Mogul: Adam Levine, Inc.

All of that is on top of Maroon 5's fourth studio album (released in 2012) and tour, both cheekily titled , suggesting Levine and his longtime bandmates are amused by his ubiquity.

"Adam is now a worldwide empire," says veteran music manager Irving Azoff, whose former Front Line Management counts Levine among its clients.

"I thought it was important for them to go out socially, and I didn't want producers there," he says.